USP Launches Academia LED | Globo Ads Course with Free Public Lecture

The University of São Paulo (USP) has launched a new course in partnership with Globo Ads, with a free public lecture taking place on August 10. The lecture, titled "A evolução da relação entre marcas, mídia e consumidores" (The evolution of the relationship between brands, media, and consumers), will be held at the USP's Auditório Camargo Guarnieri from 9am to 11am.

The lecture is open to the public and is free to attend. Interested individuals can register online through this link.

The lecture will feature a panel of experts, including presenter Ana Maria Braga, social media influencer and presenter Giovanna Pitel, Globo's Director of Business Manzar Feres, and USP's School of Communications and Arts Director Clotilde Perez. The event will be moderated by Eliseu Barreira, Globo's Director of Strategy and Business Intelligence.

This lecture marks the launch of the Academia LED | Globo Ads course at USP, in partnership with the Núcleo de Inteligência e Pesquisa (NIP) of Globo. The course will run from August to November, with five sessions focusing on topics such as consumer behavior, branded entertainment, creator economy, multi-platform planning, metrics, streaming, connected TV (CTV), and artificial intelligence in communication.

The course aims to bridge the gap between academia and the market, providing participants with a comprehensive understanding of the transformations in advertising and contemporary communication.

## Previous Session Held in Rio de Janeiro

A similar inaugural lecture was held on August 5 at the FGV Rio, with the theme "Publicidade Digital - públicos e mercados de comunicação" (Digital Advertising - Publics and Communication Markets). The event featured influencer and presenter Renata Saldanha, Globo's Director of Strategy and Business Intelligence Eliseu Barreira, and FGV Rio's Coordinator of the Digital Communication Course João Felipe Sauerbronn. The lecture was moderated by Globo's presenter Ana Luiza Guimarães.

## Course Details

| Topic | Date | | --- | --- | | Consumer Behavior | August | | Branded Entertainment | August | | Creator Economy | August | | Multi-Platform Planning | August | | Metrics | August | | Streaming | August | | Connected TV (CTV) | August | | Artificial Intelligence in Communication | November |

The course is designed to provide a comprehensive understanding of the transformations in advertising and contemporary communication, and to bridge the gap between academia and the market.