USP Hosts Free Lecture on Relationship Between Brands, Media, and Consumers

The University of São Paulo (USP) is set to host a free lecture on the relationship between brands, media, and consumers. The event, part of the 'Academia LED | Globo Ads na Universidade' program, will take place on Monday, August 10th, from 9am to 11am at the Auditório Camargo Guarnieri in the Cidade Universitária, Butantã.

The lecture, which is open to the public, will feature a panel discussion with renowned experts in the field. The panel will include Ana Maria Braga, presenter of the popular TV show 'Mais Você'; Giovanna Pitel, a social media influencer and former Big Brother contestant; Manzar Feres, Director of Business at Globo; and Clotilde Perez, Director of the School of Communications and Arts at USP.

The discussion will be moderated by Eliseu Barreira, Director of Strategy and Business Intelligence at Globo. The event marks the beginning of the elective course 'Publicidade contemporânea: teoria e prática na comunicação das marcas' offered by the Núcleo de Inteligência e Pesquisa (NIP) of Globo during the second semester of 2026.

The course aims to bring together university and market professionals to provide a critical and applied understanding of the transformations of advertising, new dynamics of communication, and the construction of value for brands.

The lecture will cover various topics, including integrated communication, branding, branded content, creator economy, artificial intelligence, metrics, data, consumer behavior, and the role of brands in the current media ecosystem.

The event is free and open to the public. Registration is available through an online form.

## First Lecture Held in Rio

The first inaugural lecture of the 'Academia LED | Globo Ads na Universidade' program was held on Wednesday, August 5th, at the Fundação Getulio Vargas (FGV) in Rio de Janeiro. The lecture, which was also free and open to the public, featured a panel discussion with Renata Saldanha, a social media influencer and former Big Brother contestant; Eliseu Barreira, Director of Strategy and Business Intelligence at Globo; and João Felipe Sauerbronn, Coordinator of the Digital Communication Course at FGV Rio.

The discussion was moderated by Ana Luiza Guimarães, a journalist and presenter at Globo. The event marked the beginning of the elective course 'Publicidade Digital - públicos e mercados de comunicação' offered by the Núcleo de Inteligência e Pesquisa (NIP) of Globo during the second semester of 2026.

The course aims to provide a critical and applied understanding of the transformations of digital advertising, new dynamics of communication, and the construction of value for brands.

The lecture covered various topics, including digital advertising, publics, and communication markets.

## Program Details

| Event | Date | Time | Location | | --- | --- | --- | --- | | First Lecture | August 5th | 9am-11am | Fundação Getulio Vargas (FGV), Rio de Janeiro | | Second Lecture | August 10th | 9am-11am | Auditório Camargo Guarnieri, USP, Butantã |